12/3/2023 0 Comments Sleepless playing near meUndoubtedly boosted by the popularity of the “Barbenheimer” double feature, the feminist flick about a doll come to life and the historical drama about the father of the atomic bomb over-performed in the United States and Canada. The viral social media phenomenon, inspired by the same-day release of ‘Barbie’ and ‘Oppenheimer,’ is the best advertising campaign for moviegoing that no studio could’ve come up with. And the record is unlikely to be beaten any time soon, as the ongoing strikes by Hollywood’s writers and actors will prevent talent from promoting forthcoming work.Ĭompany Town ‘Barbie’ + ‘Oppenheimer’ = ‘Barbenheimer.’ Why Hollywood needs the movie mashup That’s a huge deal, especially when you consider that - before “Barbie” and “Oppenheimer” - the domestic box office was lagging 16.1% and 6.6% behind the year-to-date earnings of 20, respectively, according to Comscore. And unlike the aforementioned record-setters, neither “Barbie” nor “Oppenheimer” is a superhero movie, sequel or reboot - signaling a triumph for (relatively) original storytelling in an industry increasingly dependent on preexisting franchises. This is the first time two competing movies have opened to more than $100 million and $80 million in the same frame. Historically, the highest-grossing weekends have been primarily fueled by one major franchise installment dominating the market (“Avengers: Endgame” in 2019, “Avengers: Infinity War” in 2018, “Star Wars: The Force Awakens” in 2015). Perhaps even more important is how those records were set. From his song ‘Saada Pyaar’, which softly tugs on listener’s heartstrings, to his iconic brown boy anthem ‘ Brown Munde‘, each track has helped put Dhillon in a prime spot in the music game, with a large fan base that only continues to grow.The combined returns of “Barbie” and “Oppenheimer” helped make this the highest-grossing weekend since the beginning of the pandemic in early 2020, according to measurement firm Comscore, and the fourth-highest grossing weekend ever at the domestic box office ($302 million, per Sunday estimates). Since his debut in 2019, singer, lyricist, and music producer AP Dhillon has sung his way into the hearts of millions of music fans across the globe. He was also in the news some time ago for the alleged rumour that he is in a relationship with Khushi Kapoor. ‘Sleepless’ sarrives in an exclusive partnership with Mass Appeal India and AP’s Run-Up. ‘Sleepless’ marks Dhillon’s second release of 2023 with his preceding single ‘True Stories’ capturing top spots on playlists such as Hot Hits Punjabi on Spotify along with a cover feature on New Music Friday. The accompanying music video captured by Spike Jordan who has filmed some of the most influential rap music videos of recent times presents a visually arresting insight on how heartbreak can’t be nurtured through materialistic pleasures and avant-garde lifestyles. With immersive lyrics and hard-hitting verses coupled with fiery vocals, ‘Sleepless’ is the perfect amalgamation of traditional and modern music styles coming together. The theme of the track pivots around the feeling of emotional emptiness that one experiences with the culmination of a relationship. The up-tempo dance record draws delivers an evocative narrative that blends romance with despair.
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